Getting yourself online is one of the most effective ways to get clients and customers. Because today, about 85% of customers try to find a company’s website before buying anything from them. And, getting a website is the first step to building an online presence for your business. So, how do you get one? Follow these steps:
Get Yourself A Domain Name
Do this part yourself rather than having a web designer do it for. Doing so ensures you have total control over your website.
Try GoDaddy which not only helps you in getting a domain name for your website; they also offer hosting. Go for reputable websites for domain name registration, because lesser rated ones often do not have support, and you will need one should issues with your website occur.
Get a dot com domain name, and avoid putting too many hyphens. That makes it harder for your potential clients to find you in their Google searches, and they tend to look spammy.
Find a Web Designer
First, let us get one thing straight – a website is an expense – not an investment. The sole purpose of one is just so potential clients know you exist. So, if you are tech savvy enough and want to use your website mainly just to get your name out there, go to Wix or SquareSpace, you can create and design your own website.
However, if the purpose of your website is to get leads and close deals with your potential clients, then you can hire a web designer. Many web designers most likely know how to deliver the needs for your website and offer advice. And, you don’t even need to hire a full-time designer. You can outsource them, if you are interested in getting professional help but don’t want to spend so much on a full-time employee. You can get one with Elevate Outsourcing, who offer quality web designers. For more information, visit our website.
Another area where people strive to save money is hosting. It’s fantastic to have cheap (or even free) hosting…until you run into an issue. That is exactly what you will do. Then you won’t be able to reach anyone, your website will be down, your email will stop working, you won’t be able to make any sales.
Get a recommendation from your web designer. Oftentimes, they know the most reliable hosting companies.
Make sure you get a PCI compliant hosting if you plan on taking credit card payments on your site.
Get and Develop your Content Management System (CMS)
This system basically allows you to update your website regardless of the browser you use. You can do a multitude of things with your CMS – upload your logo, update your calendar, add Facebook pages, even embed a YouTube video – a number of things that can take your business website up a notch. WordPress is a really good one, and it’s free!
Optimize it For Mobile Viewing
Many hosting sites already offer responsive web design, which is basically adjusting the dimensions and design of your website to fit a tablet or mobile device’s screen. And, this is a highly recommended step because there’s no reason to have a website that isn’t mobile-friendly these days. A mobile device receives more than half of all Internet traffic worldwide. It’s not mobile friendly if people have to pinch and zoom just to use it.
Focus on Your Customers, Not Your Solutions
Customers go to your site to find solutions to their problems. So, if within 30 seconds of browsing your website, all they see are achievements of your company – like how long you’ve been in the industry, how highly rated your products and services are, or how professional your staff is – they will leave your website.
Hire a Professional Copywriter
Once your website is up, you will need to fill it with content. And not just any content – content that your potential customers are looking for. That’s how you get your customers to come to you. Now, being the expert in your product and/or service, copywriting might not be your strongest suite. So, hiring an experienced one will surely get you the leads and following that you are looking for. Elevate Outsourcing has seasoned copywriters who can guarantee to get your business on the map. Learn more about our services by visiting our website.
Get Your Website Photos Professionally Done
Nothing kills a site visitor’s interest than poorly edited or lit pictures. There are plenty of options to go about using professionally done pictures on your website. One option is to find them on stock photo sites like Pexels or Envato. But, since these resources are available for every other website owner, chances are you will use stock photos other websites are using as well. So, you might as well, hire a professional photographer to have your stock photos done.
You can generate more leads if every aspect of your website pushes your website viewers to do something – like buy now, or ask for a quote, or call your business number, or fill out a reservation form.
Get Your Visitors’ Email Addresses
You should provide a lead magnet on your website to encourage people to leave their email address. A free download, discounts in your online store, or anything else you think they’d find useful.
And that is building your business website in a nutshell. There are still loads to discuss about each of these steps. But, now that you know them, you know where to start and basically how to go about creating your business website.